Marketing Specialist

MaxBet is part of
**Flutter Entertainment**
(LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the
**New York Stock Exchange**
and the
**London Stock Exchange**
. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry

MaxBet is a
**rapidly growing**
company specializing in sports betting, gaming, and gambling. Headquartered in
**Serbia,**
we have a strong presence in
**Bosnia and Herzegovina, Montenegro, and North Macedonia**
. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people - we foster a culture of
**teamwork, clear communication, and mutual respect.**

As we continue to grow, we are looking for a:

**Marketing Specialist**

City: Skopje

**Key Responsibilities:**

- **Land-based activities management:**
Creating marketing plans for promotional activities in coordination with regional and area managers; monitoring plans and ensuring execution; preparing POS materials together with the design team; distribution to locations; maintenance, monitoring, and inspection of promotional materials, campaigns, and activities.
- **Promotional activities:**
Managing and overseeing relationships with external agencies (creative and production), partner companies, and suppliers to implement activities aligned with brand strategy and objectives; organizing events such as venue openings, promotions, and other events in line with the marketing plan. Training and supervising external collaborators (supervisors, hostesses) involved in executing agreed activities.
- **Sponsorships:**
Communicating with clubs, tournaments, and organizations at the local community level; monitoring and implementing activities related to agreed sponsorships. Identifying potential partners, negotiating terms for new sponsorships, and maintaining relationships with existing partners to strengthen brand presence.
- **Cross-functional collaboration:**
Working closely with internal teams (Finance, Operations, HR, etc.); creating content in collaboration with the designer.
- **Field work:**
Visiting shops and proposing activities to improve operations in agreement with managers and the Regional Director.
- **Market analysis:**
Researching and analyzing competitors’ activities; monitoring the brand’s position versus competitors and proposing improvements to strengthen brand presence and introduce new promotional activities at locations.
- **Performance tracking:**
Assisting in collecting and analyzing campaign and sales performance data.
- **Communication and support:**
Providing support to senior management; communicating with teams and business partners; addressing and resolving basic issues and challenges.
- **Administrative tasks:**
Managing administrative duties such as preparing reports, updating databases, and organizing meetings.

**Requirements:**

- A university degree in social sciences is considered an advantage.
- Proven experience (minimum 1 year) in marketing, with a focus on successful development and implementation of brand strategies and campaigns.
- Active driver.
- Strong teamwork skills, with the ability to inspire and motivate teams to achieve common goals.
- Excellent communication and presentation skills, as well as project management skills.
- Knowledge of industry trends and consumer behavior.

**Perks and benefits:**

- Support for sports activities.
- Additional vacation days.
- A day off for your birthday.
- Remote work and flexible working hours.
- Gifts for holidays and important occasions.
- Work in an international group that is a leader in the industry.
- Opportunities to bring your ideas, initiative, and creativity to life.
- Support from day one.
- A team that grows together and celebrates every success.