Marketing Strategist (Meta/Instagram)

**Job Title:**
 Marketing Strategist (Meta/Instagram)

**Location:**
 Albania, Remote 15:00 - 23:00

**Job Type:**
 Full-time (Open to Contract)

**About the Role**

**We are seeking a Marketing Strategist to plan, execute, and optimize performance marketing initiatives on Meta platforms (Facebook/Instagram). You’ll own campaign strategy and day-to-day execution, collaborate closely with local stakeholders in New York and Florida, and use data to improve results continuously.**

**Responsibilities**

- Lead end-to-end Meta/Instagram marketing strategy: planning, execution, optimization, and scaling
- Build and manage campaign structures across the funnel (awareness, consideration, conversion, retargeting)
- Conduct audience research and develop targeting strategies to reach the right customers
- Create a testing roadmap and run structured A/B tests (creative, audiences, placements, offers, landing pages)
- Partner with local teams in NY & FL to align messaging, promotions, and market needs
- Coordinate creative development: write briefs, provide feedback, and guide content direction (static, video, UGC)
- Track and analyze key performance metrics (CPA, CAC, ROAS, CTR, CPM, conversion rate, etc.)
- Produce clear weekly performance reports with insights, learnings, and recommended actions
- Manage budget pacing and ensure spend aligns with performance goals
- Stay current on Meta platform updates, best practices, and ad policy requirements

**Required Qualifications**

- Strong English (written and spoken)
- Proven experience managing Meta/Instagram ad campaigns with measurable outcomes
- Excellent communication and collaboration skills (comfortable working with teams in NY & FL)
- Strong analytical skills and ability to translate data into decisions
- Organized, proactive, and able to work independently with minimal oversight

**Preferred Qualifications**

- Experience with lead generation and/or e-commerce performance marketing
- Familiarity with Meta Pixel, Events Manager, and Conversion API
- Understanding of attribution basics and funnel/landing page optimization
- Experience managing creative production workflows (briefs, iteration cycles, content testing)
- Comfortable collaborating across time zones and with on-the-ground teams

**How to Apply**

**Apply via LinkedIn or via email: hr@hirealbania.com**

- **Note:**
 Candidates able to regularly collaborate during Eastern Time business hours will be prioritized.