Chief Marketing Officer

Marketing Director

Location: Albania / Kosovo (with regional scope) | Type: Full-time, Executive

About Levita

Levita is building the digital infrastructure for healthcare in the Balkans. We connect patients with doctors in minutes for video or in-person consultations, and every interaction builds a living digital health profile, creating true continuity of care across a fragmented healthcare landscape.

About the Role

We need someone to make Levita a household name — starting in Albania and Kosovo, then expanding across the Western Balkans. You'll own the entire consumer marketing engine: acquiring patients, building brand trust in a category where trust is everything, and creating the consumer demand that pulls our B2B partnerships forward. When a pharmacy chain or hospital partners with Levita, patients should already know who we are and want to use us. That's your job, you'll be working with and reporting directlywith the CEO, who has extensive marketing experience himself.

What You'll Do

Performance & Growth

- Build and scale paid acquisition channels — Meta, Google, TikTok, and whatever works in these markets
- Own CAC, LTV, conversion funnels, and retention metrics end to end
- Test relentlessly — creative, channels, audiences, messaging — with a data-driven mindset
- Build the attribution and analytics infrastructure to know what's actually working

Brand & Influencer Marketing

- Develop and execute an influencer strategy — health professionals, lifestyle creators, trusted local voices
- Build a brand that earns trust in a region where people are skeptical of digital health
- Create culturally resonant campaigns — not translated Western playbooks, but locally native storytelling
- Manage content production across formats (video, social, educational)

B2B Support

- Create consumer-facing co-marketing campaigns with pharmacy chains, labs, hospitals, and imaging partners
- Drive patient adoption at partner locations — making sure distribution deals translate into actual usage
- Arm the partnerships team with marketing assets, launch playbooks, and demand generation support

Who You Are

- 5+ years in performance and/or consumer marketing — ideally in health, fintech, or a trust-dependent category
- Hands-on with paid media buying and analytics — you've personally managed significant ad budgets
- Deep understanding of Albanian and Kosovar consumer behavior — you know what moves people in these markets, not just what the textbook says
- Experience with influencer marketing beyond just "paying for posts"
- Comfortable building from scratch — processes, team, playbooks, tech stack
- Fluent in Albanian and English (required)
- Additional Balkan languages are a plus
- Bonus: experience marketing in regulated industries (health, finance, insurance)

What We Offer

- Executive-level role reporting directly to the CEO
- Competitive compensation and growth potential
- Ownership of marketing across an entire region