Lead Generation Specialist

**This is us**

At Avenga, we believe that human creativity empowers technology that matters. Operating globally, our 6000+ specialists provide a full spectrum of services, including business and tech advisory, enterprise solutions, CX, UX and Ul design, managed services, product development, and software development.

**About the Role:**

We are looking for a Lead Generation Specialist to support our growth across Automotive, Manufacturing, and Mobility accounts. This role operates closely with the Sales Development Representative (SDR) function, with a clear objective:
**book qualified meetings for the Sales team**
through outbound prospecting and follow-up on inbound marketing-generated leads.

You will work closely with Sales and Marketing, engaging enterprise-level organizations and senior decision-makers, and supporting account-based and event-driven initiatives.

**Key Responsibilities:**

- Execute proactive outbound outreach (email, LinkedIn, gifting platforms) in an SDR-style motion to book sales meetings
- Qualify and follow up on inbound marketing leads (website contact forms, campaign responses, digital channels)
- Chase and convert post-event leads with timely, personalised follow-up after events, conferences, and webinars
- Own meeting booking targets and pipeline contribution KPIs
- Maintain accurate data and performance tracking in CRM and outreach tools

**Required:**

- 3+ years of experience in B2B lead generation, sales development, or demand generation
- Experience in an SDR-style role with a strong outbound focus
- Comfortable engaging C-level and senior stakeholders in enterprise organizations
- Strong understanding of enterprise sales cycles and lead qualification
- Hands-on experience with tools such as Salesforce, LinkedIn Sales Navigator, Outreach.io, Apollo.io, Sendoso, or similar
- Fluent in English with excellent written and verbal communication skills

**Preferred:**

- Experience in Automotive, Manufacturing, or Mobility industries
- Additional languages