Marketing Strategist

**Job Title:**
 Marketing Strategist (Meta/Instagram)

**Location:**
 Albania (Remote — 15:00 to 23:00)

**Employment Type:**
 Full-time

**About the Role**

**We’re looking for an experienced Marketing Strategist to lead growth-focused campaigns across Meta (Facebook/Instagram). This role combines strategy, execution, and clear communication, working closely with local teams and partners in New York and Florida to drive measurable results.**

**Key Responsibilities**

- Own end-to-end marketing strategy for Meta/Instagram: planning, launch, optimization, and reporting
- Build campaign structures (prospecting, retargeting, creative testing) aligned to business goals
- Develop and manage content/creative direction in collaboration with internal teams or creators
- Run systematic A/B tests across audiences, creatives, landing pages, and offers
- Produce clear weekly performance updates with recommendations and next steps
- Coordinate with local stakeholders in NY & FL to ensure messaging and execution fit market needs
- Monitor trends, platform updates, and competitive activity to keep campaigns current

**Required Qualifications**

- Strong English (written and spoken)
- Proven experience managing Meta/Instagram campaigns with performance outcomes
- Excellent communication skills (able to collaborate with local teams in NY & FL)
- Strong analytical thinking and comfort working with data and reporting
- Ability to work independently, prioritize, and execute consistently

**Preferred Qualifications**

- Experience with lead generation and/or e-commerce funnels
- Familiarity with Meta Pixel + Conversion API, Events Manager, and attribution basics
- Experience coordinating creative production (briefs, hooks, UGC-style creatives)
- Experience working with US-based teams (ET schedule)

**How to Apply**

**Apply on LinkedIn or at hr@hirealbania.com**