Digital Marketing Specialist

**Your Role at a Glance** Be part of our client's team as a **Digital Marketing Specialist** , where you'll execute SEO and PPC initiatives, support client websites, and manage digital campaigns end to end. You'll work closely with international clients, balance execution with strategy, and play a visible role in driving measurable marketing outcomes. **Who You'll Be Working With** Our client is a **B2B digital marketing agency** that partners with businesses worldwide to drive meaningful growth through organic search, paid media, conversion optimisation, and branding. Operating with a streamlined, specialist-led model, they focus on strategies that deliver real business impact-backed by strong fundamentals, data-driven decisions, and hands-on client collaboration. **What You'll Be Responsible For** SEO & PPC Execution - Manage SEO activities including on-page optimisation, keyword research, technical audits, backlink reviews, and performance reporting - Support PPC campaigns across platforms such as Google Ads, Bing Ads, Meta, and other paid channels - Maintain and optimise client websites using WordPress, WooCommerce, or similar platforms - Create, edit, or coordinate SEO-focused content and landing pages Client & Account Management - Act as a direct point of contact for assigned clients, ensuring clear communication and timely updates - Participate in client meetings, present performance insights, and support strategic discussions Project & Strategy Support - Collaborate with internal team members and freelancers to deliver campaigns smoothly - Assist in developing marketing strategies aligned with client goals - Explore new digital channels, tools, and best practices to strengthen campaign performance **What Sets You Up for Success** - **At least 3 to 5 years of experience in a digital marketing agency environment, with exposure to SEO, PPC, or both** - Background in **account or project management within a marketing agency** is highly advantageous - Strong understanding of **SEO fundamentals and PPC campaign execution** - Confidence in **client-facing communication** and ability to simplify complex digital concepts - Comfort working in a small, agile team and handling varied responsibilities - Strong interest in developing strategic marketing skills and expanding into new channels Key Traits - Proactive, resourceful, and solution-oriented - Clear communicator with strong client judgment - Detail-oriented, organised, and dependable - Curious, growth-minded, and eager to deepen digital expertise - Comfortable blending execution, operations, and client management **Role Snapshot** Employment Type: Full-time Shift: Day Shift Work Setup: work from home **What You'll Get in Return** - Private Medical Insurance - Access to Sportmaster - Career growth opportunities - Global career exposure - Diverse and supportive work environment - Unlimited upskilling through Emapta Academy courses **Your Global Career Starts Here** EMAPTA is expanding into North Macedonia, bringing global opportunities closer to home for ambitious professionals. As a trusted global outsourcing leader, we're investing in Macedonia's exceptional talent by offering careers that connect you to world-class clients, international best practices, and long-term growth-while supported by a local team that understands the market. This expansion blends global exposure with local stability, creating meaningful careers, stronger communities, and a future-ready workforce. At EMAPTA, professionals in North Macedonia don't just join a company-they become part of a growing global success story. **#EmpoweringPeople #EmaptaEra** Puna remote: Po Burimi: https://mk.linkedin.com/jobs/view/digital-marketing-specialist-at-emapta-global-4370371740

Niveli: senior