Email Marketing Specialist (Lifestyle Brands) - Part-time

**About Adfix** Adfix is a digital agency focused on helping **lifestyle brands** in the U.S. build long-lasting customer relationships. We specialize in **media,** **CRM, retention, and customer journey optimization**—turning clicks into loyalty. Our clients include brands that shape culture and define trends, and we expect the same cultural fluency from our team. ### Our Core Values **Client-First Decisions**: Every choice—creative, budget, or timing—flows from the question: *Is this the right thing for the client's business?* We focus on measurable wins that prioritize client results. **Proactive Ownership**: We spot issues early, jump in to fix them, and see projects through until the value is proven. We don’t wait for problems to be flagged. **Transparency & Integrity**: We explain results in plain language, backed by data. We keep promises, tell hard truths, own mistakes quickly, and never cherry-pick. **Win–Win Mentality**: We collaborate openly, share knowledge, and focus on expanding collective success rather than individual wins. ### The Role We are looking for a part-time **Email Marketing Specialist** who can design, build, and optimize email campaigns for U.S.-based lifestyle brands. You’ll collaborate with our creative strategist, designers, and media team to deliver emails & messages that are on-brand, culturally relevant, and commercially effective. This is not a “set up and blast” role. You will be expected to: - **Develop and execute** email marketing campaigns using Klaviyo (flows, campaigns, segmentation, A/B testing). - **Leverage AI tools** to enhance efficiency and creativity — whether that means generating copy variations, analyzing performance patterns, or brainstorming new campaign angles. - **Optimize performance**: Improve click-through rates, conversions, and retention through data-driven insights. - **Stay on-brand**: Adapt tone, design direction, and content to resonate with our brands' consumers. - **Collaborate across functions**: Work with media and creative teams to create high-quality, effective campaigns. ### What success looks like Your campaigns don’t just look good - they perform. - Consistent improvement in **Revenue per email/message, clicks, and engagement** month over month. - Flows that convert and campaigns that drive repeat purchases without burning the list - Smart use of AI-driven insights and creative testing to scale what works faster - Emails that feel like they could come straight from Highsnobiety, Represent, or Kith Here are samples of the **type and quality of content** we expect: - [Highsnobiety: HS05 Collection](https://milled.com/highsnobiety/our-new-hs05-collection-has-arrived-11SiqEM4nCwrPvwP) - [Highsnobiety: New Arrivals](https://milled.com/highsnobiety/new-arrivals-hoka-salomon-nike-and-y-3-T7RRvGqvDzDAge12) - [Represent: Worn by the Founders](https://milled.com/www-representclo-com/worn-by-the-founders-F-29gSbvWScBasxw) - [Represent: Launching Tomorrow](https://milled.com/www-representclo-com/launching-tomorrow-represent-x-47-england-C6ivnE9G5x7NcFCI) - [Kith: This Week at Kith](https://milled.com/kith/this-week-at-kith-QehVk1jayKzMoOdS) ### Requirements - Native-level English writing and editing skills. - Deep familiarity with U.S. fashion, beauty & outdoor-lifestyle brands. - Strong experience with **Klaviyo** (flows, campaigns, personalization). - Experience with Shopify (plus if you know basic HTML/CSS for email). - Portfolio of **previous work for fashion, lifestyle, or beauty brands**. - Analytical mindset: ability to track KPIs and iterate on performance. - Accountability & responsibility – you take ownership of tasks and you are committed to complete them in time. - Availability to work part-time, during European hours. Core availability should be maintained Monday-Friday between 2 PM and 6 PM CET, with some flex time. - Professional references will be requested upon successful interview to move forward. ### Benefits - Remote-first culture: work from anywhere, flexible working hours. - Competitive salary. - Uncapped growth opportunities in a dynamic and collaborative environment. - 10 days paid time off - Work-from-home perks. Puna remote: Po Burimi: https://jobs.workable.com/view/fV1huQLzZAtxPHzXGfMJFp/remote-email-marketing-specialist-(lifestyle-brands)---part-time-in-skopje-at-adfix

Niveli: senior