Fractional B2B Growth Marketing Leader

Demand Generation, ABM & Pipeline Generation **Remote | North Macedonia or Albania | Fractional Contractor** About GTM Bench GTM Bench is a fractional go-to-market platform that deploys experienced operators into revenue teams at critical growth moments. We are not a recruitment agency, freelancer marketplace, or traditional consultancy. We embed proven operators directly into client organisations to build, optimise, and scale revenue engines. Every operator is backed by GTM Bench playbooks, AI-powered workflows, RevOps frameworks, sales intelligence tools, and a network of experienced marketing, revenue, sales, and industry leaders. Our clients include both B2B technology companies and traditional industries undergoing commercial transformation, including: - Healthcare & Pharma - Retail & Consumer Goods - Financial Services - Manufacturing - Transportation & Logistics - Real Estate & Construction - Legal & Professional Services - B2B SaaS & Technology The Opportunity We are seeking an experienced Fractional B2B Growth Marketing Leader to join the GTM Bench operator network. This is a fractional contractor role for a senior marketing operator who can help organisations generate pipeline, improve market visibility, accelerate demand creation, and support revenue growth. You may work across multiple client engagements simultaneously, supporting founders, CMOs, CROs, commercial leaders, and GTM teams on strategic and execution-focused initiatives. The ideal candidate combines strong B2B marketing experience with a commercial mindset and understands how marketing contributes directly to pipeline, revenue, and growth. Key ResponsibilitiesGrowth Marketing & Demand Generation - Design and execute B2B marketing programmes that generate qualified pipeline - Build and optimise demand generation campaigns across multiple channels - Develop account-based marketing (ABM) programmes for strategic accounts - Support lead generation, pipeline acceleration, and opportunity creation initiatives Content & Thought Leadership - Develop content strategies aligned to industry and buyer needs - Support webinars, virtual events, executive roundtables, and thought leadership programmes - Create campaign messaging, value propositions, and industry-specific narratives Account-Based Marketing (ABM) - Identify target accounts and buying committees - Develop account engagement strategies - Partner closely with sales teams to improve account penetration and conversion Campaign Execution - Execute digital marketing, email marketing, LinkedIn campaigns, partner marketing, and event marketing programmes - Coordinate campaign assets and delivery - Monitor performance and optimise results Revenue Marketing - Track campaign performance and contribution to pipeline - Improve marketing-to-sales conversion rates - Work closely with sales and RevOps teams to improve funnel performance - Build reporting dashboards and performance reviews AI-Powered GTM - Leverage AI tools to improve research, campaign execution, content development, and reporting - Contribute to GTM Bench playbooks and AI-enabled marketing frameworks Experience Required - 6+ years of B2B marketing and business development experience - Proven experience in growth marketing, demand generation, lead generation, ABM, or revenue marketing - Experience creating and executing integrated marketing campaigns - Strong understanding of B2B buying journeys and complex sales cycles - Experience working closely with sales teams and commercial stakeholders - Excellent written and verbal English communication skills - Strong project management and stakeholder management capabilities Preferred Experience - SaaS or B2B technology marketing - Healthcare, retail, finance, manufacturing, logistics, or professional services sectors - Webinar and event marketing - Partner and alliance marketing - Account-Based Marketing (ABM) - Salesforce ecosystem marketing - AWS ecosystem marketing - Private equity-backed companies - AI-powered marketing workflows Technology Experience Experience with some or all of the following: - HubSpot - Salesforce - Apollo - Clay - LinkedIn Campaign Manager - Google Analytics - Marketing automation platforms - ChatGPT - Claude - Gemini - Perplexity - Other AI-assisted marketing tools What Success Looks Like Successful operators on the GTM Bench platform: - Generate measurable pipeline and commercial outcomes - Build repeatable growth and marketing programmes - Create industry-relevant campaigns and messaging - Operate effectively across multiple client engagements - Become trusted advisors to client leadership teams Why Join GTM Bench - Access curated client opportunities - Work directly with founders, CMOs, CROs, and commercial leaders - Flexible fractional engagement model - Exposure to multiple industries and growth stages - Access to GTM Bench playbooks, frameworks, and AI-powered tools - Join a network of experienced GTM operators Location - Remote - Based in North Macedonia or Albania - Fluent English required - Able to collaborate during UK business hours Engagement Model - Fractional Contractor - Project-based, retainer, and embedded client engagements - Flexible allocation depending on availability and client demand About You You are an operator who enjoys building, executing, and optimising B2B marketing programmes. You understand that marketing is ultimately accountable for pipeline, revenue, and growth. You are comfortable working directly with senior stakeholders and can move seamlessly between strategy, execution, and performance analysis. Burimi: https://mk.linkedin.com/jobs/view/fractional-b2b-growth-marketing-leader-at-gtm-bench-4425686016

Niveli: senior