Go-to-Market Strategist

**About Thrasker:** Thrasker is a fast-growing digital agency headquartered in Florida, USA, with a talented global team in Skopje. We specialize in branding, website development, and performance-driven marketing that helps clients stand out and scale. Our work blends creative storytelling, technical precision, and data-backed strategy - and now, we’re looking for a **GTM Strategist** to help us push our clients’ brands further. **About the Role:** The GTM Strategist will play a key role in shaping how Thrasker’s clients launch, scale, and succeed in their markets. You’ll own the strategic roadmap for go-to-market campaigns — analyzing positioning, defining customer segments, crafting messaging frameworks, and aligning cross-functional teams to drive measurable growth. This role sits at the intersection of strategy, marketing, and execution, ideal for someone who thrives on data, creative problem-solving, and big-picture thinking. **What You’ll Do:** - Develop go-to-market strategies for new brands, product launches, and service offerings - Conduct market, audience, and competitor analysis to identify positioning opportunities - Define and refine ideal customer profiles (ICPs) and messaging frameworks - Collaborate with creative, web, and performance teams to align launch deliverables - Oversee campaign planning across paid media channels - Work closely with account managers and digital specialists to ensure strategic execution - Track, measure, and optimize GTM performance using analytics and feedback loops - Present strategies, launch plans, and insights to both internal stakeholders and clients **What We’re Looking For:** - 4+ years of experience in marketing strategy, brand strategy, or GTM planning - Strong understanding of digital marketing channels (SEO, PPC, paid social, email, automation) - Proven success in product or service launches for B2B or B2C brands - Excellent analytical skills with the ability to turn insights into action - Strong communication and presentation abilities - Experience working with creative and performance marketing teams - Bachelor’s degree in Marketing, Business, or a related field - Strong/native written and spoken English **Why Thrasker?** - Fast-growing, global agency - High-impact, strategic role - Cross-functional collaboration - Creative + data-driven environment - Opportunity to shape major brand launches ***We thank all applicants for their interest. Only shortlisted candidates will be contacted.*** Burimi: https://mk.linkedin.com/jobs/view/go-to-market-strategist-at-thrasker-4410605595

Niveli: mid level