Marketing Strategist

**Job Title:**  Marketing Strategist (Meta/Instagram) **Location:**  Albania (Remote — 15:00 to 23:00) **Employment Type:**  Full-time **About the Role** **We’re looking for an experienced Marketing Strategist to lead growth-focused campaigns across Meta (Facebook/Instagram). This role combines strategy, execution, and clear communication, working closely with local teams and partners in New York and Florida to drive measurable results.** **Key Responsibilities** - Own end-to-end marketing strategy for Meta/Instagram: planning, launch, optimization, and reporting - Build campaign structures (prospecting, retargeting, creative testing) aligned to business goals - Develop and manage content/creative direction in collaboration with internal teams or creators - Run systematic A/B tests across audiences, creatives, landing pages, and offers - Produce clear weekly performance updates with recommendations and next steps - Coordinate with local stakeholders in NY & FL to ensure messaging and execution fit market needs - Monitor trends, platform updates, and competitive activity to keep campaigns current **Required Qualifications** - Strong English (written and spoken) - Proven experience managing Meta/Instagram campaigns with performance outcomes - Excellent communication skills (able to collaborate with local teams in NY & FL) - Strong analytical thinking and comfort working with data and reporting - Ability to work independently, prioritize, and execute consistently **Preferred Qualifications** - Experience with lead generation and/or e-commerce funnels - Familiarity with Meta Pixel + Conversion API, Events Manager, and attribution basics - Experience coordinating creative production (briefs, hooks, UGC-style creatives) - Experience working with US-based teams (ET schedule) **How to Apply** **Apply on LinkedIn or at hr@hirealbania.com** Puna remote: Po Burimi: https://al.linkedin.com/jobs/view/marketing-strategist-at-hirealbania-4356609510

Niveli: mid level