Meta Ads Expert

We are looking for a data-driven **Meta Ads Expert** to join our team on a part-time contract basis. You will directly manage performance marketing campaigns for an established e-commerce clothing brand based in Serbia, driving scalable revenue and ROAS. You will be responsible for end-to-end campaign execution, audience strategy, ad creative direction, and continuous optimization on Instagram. Key Responsibilities - **Campaign Strategy & Execution:** Set up, manage, and scale Meta Ad campaigns targeting the Serbian fashion/retail market. - **Budget Management:** Efficiently deploy and optimize an initial ad spend budget of **€3,000 – €5,000 / month** . - **Creative Guidance & Copywriting:** Collaborate on ad creatives, writing compelling localized ad copy tailored to Serbian buyers. - **Tracking & Analytics:** Ensure clean Meta Pixel, Conversions API (CAPI), and event setup to accurately track ROAS, CPA, and overall performance. - **A/B Testing & Scaling:** Continuously test hooks, creative formats (Reels, Carousels, User-Generated Content), and audiences to find winning variations. - **Reporting:** Provide clear weekly/monthly performance breakdowns and actionable scaling recommendations to the internal Avenix team. Requirements - **Proven Track Record:** Minimum 2+ years of hands-on experience running profitable Meta Ads for e-commerce/retail brands. - **Language Skills:** Solid in **Serbian** (for writing effective, native ad copy) and solid **English** or **Macedonian** for internal communication. - **Budget Experience:** Demonstrated experience managing monthly ad budgets of €5k+ with clear ROAS targets. - **Technical Proficiency:** Deep understanding of Meta Ads Manager, CAPI, Custom Audiences, Lookalikes, and Advantage+ campaigns. - **Portfolio/Case Studies:** Ability to show previous campaign performance metrics (ROAS, ROAS scaling, cost-per-purchase reduction). What We Offer - **Flexible Working Hours:** 100% remote work with schedule flexibility. - **Growth Opportunity:** Potential to scale into a full-time role or take on additional client accounts across our agency portfolio. - **Competitive Compensation:** Fair monthly retainer based on experience and scope. How to Apply Send a message or submit your application with: 1. Your updated CV or LinkedIn profile. 2. 2–3 brief examples or case studies showcasing past Meta Ads performance (preferably in e-commerce/fashion). Burimi: https://mk.linkedin.com/jobs/view/meta-ads-expert-at-avenix-4445357435

Niveli: senior