Paid Media Specialist

**Turn Performance Into Pipeline Across Global B2B Campaigns** The **Paid Media Specialist** role focuses on driving measurable pipeline impact through high-performance B2B campaigns. This opportunity supports global marketing operations from Emapta Macedonia, offering a long-term career path within a premium outsourcing environment. You will play a critical role in shaping demand generation strategies, optimizing performance across platforms, and contributing to revenue growth through data-driven execution. **Responsibilities** Campaign Execution & Ownership - Execute and manage paid media campaigns primarily across LinkedIn Ads - Support campaigns across Google Ads, Microsoft Ads, YouTube, and programmatic platforms - Own end-to-end campaign setup including audience creation, ad builds, tracking, and launch - Ensure alignment with B2B demand generation and pipeline objectives Optimization & Testing - Monitor and optimize campaigns based on performance data - Execute A/B testing across creatives, messaging, audiences, and landing pages - Improve CPL, CTR, conversion rates, and pipeline contribution - Introduce new testing strategies and optimization initiatives Creative & Asset Collaboration - Manage briefing and requests for ad creatives and campaign assets - Provide performance-based feedback to design and content teams - Guide messaging and creative direction using platform insights Search & Cross-Channel Insight - Collaborate with PPC Manager on search campaigns across Google and Bing - Contribute to full-funnel, multi-channel paid strategies - Align LinkedIn, search, and display efforts across the buyer journey Analytics, Attribution & Reporting - Analyze performance using platform data and HubSpot attribution - Track full-funnel metrics including leads, MQLs, SQLs, and pipeline - Use tools such as Apollo and Factors.ai to understand buyer journeys - Deliver reporting with actionable insights and recommendations Budget Contribution - Provide input on budget allocation based on performance trends - Identify opportunities for scaling and maximizing pipeline impact **Qualifications** - **5+ years of experience in paid media with strong B2B campaign focus** - **Proven experience with LinkedIn Ads as a primary platform** - Hands-on experience with **Google Ads Search** - Exposure to display platforms such as YouTube or programmatic - Experience with Microsoft Ads is preferred - **Strong understanding of B2B demand generation and full-funnel strategy** - Experience with **HubSpot reporting and attribution** - Familiarity with **Apollo, Factors.ai, or similar tools** - Strong analytical ability with performance-driven decision making - Experience executing structured A/B testing programs Key Skills - Strong analytical mindset with focus on revenue impact - Ability to challenge strategy while executing effectively - Excellent collaboration with marketing, design, and content teams - Highly organized with strong execution discipline - Clear communicator who translates data into insights Working Requirements - Fully remote role - Must have working hours overlap with EST and Macedonia time zones Nice to Have - Experience in high-growth B2B environments - Background in lead generation and pipeline-focused campaigns - Experience with retargeting and multi-touch strategies - Familiarity with multi-channel attribution modeling Success in This Role Looks Like - Strong and consistent LinkedIn campaign performance - Expansion into search and display to drive pipeline growth - Measurable contribution to revenue, not just lead volume - High-quality testing programs with actionable insights - Improved creative performance through collaboration **Job Overview** Employment type: Full time Shift: Day shift, weekends off Work setup: Work from home **Benefits** - Private Medical Insurance - Work from home arrangement - Access to Sportmaster - Career growth opportunities - Global career exposure - Diverse and supportive work environment - Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: **https://emapta.com/training-calendar/** ) **Join the Top 1% Talent. A better career. A better life.** At Emapta, you'll build a career in an environment designed for growth, trust, and long-term success. With a strong culture rooted in care, inclusion, and accountability, every role contributes to delivering world-class outcomes. Be part of a team that powers global partnerships: spanning 20 offices across 11 countries and supporting 1,000+ clients. Whether in HR, IT, Recruitment, Finance, Marketing, or Facilities, your work drives real impact behind the scenes. At Emapta, you're part of a community of 11,000+ professionals building meaningful careers with purpose. *"We place integrity at the heart of everything we do and truly value the human experience."* - Tim Vorbach, CEO Apply now and be part of the #EmaptaEra Puna remote: Po Burimi: https://mk.linkedin.com/jobs/view/paid-media-specialist-at-emapta-global-4411416400

Niveli: senior