Search Marketing (SEO/GEO) Strategist

We are seeking an experienced **Search Everywhere** **Strategist** to join our legal marketing agency. The ideal candidate will have a deep understanding of SEO and GEO (visibility within LLMs), with a strong focus on content marketing. You will be responsible for optimizing our clients' websites, creating AI-assisted content, and executing various SEO strategies to improve search engine rankings, drive organic traffic, and increase leads. We aren't looking for someone to check boxes or follow a standard SEO SOP. We are looking for an **architect** . Your job will involve working with lawyers across the US, understanding their practice areas, markets, and brands, and engineering a comprehensive visibility strategy that wins. You will bridge the gap between traditional search and the new era of AI-driven discovery (Perplexity, SearchGPT, Gemini). You don’t just "do" SEO; you solve the puzzle of how a potential client finds a lawyer in a fragmented digital landscape. Key Responsibilities: - Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to clients' websites. - Conduct thorough keyword research and analysis to identify high-value keywords and optimize website content accordingly. - Utilize AI-assisted tools to produce high-quality, engaging, and SEO-friendly content. - Perform technical SEO audits and make recommendations for improvements. - Optimize on-page elements, including meta tags, headings, URL structures, and internal linking. - Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, and SEO software. - Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. - Conduct competitive analysis to identify opportunities and gaps in the market. - Provide regular performance reports and insights to clients and internal stakeholders. - Support the broader marketing team with integrated campaigns and strategies. Qualifications: - Proven experience as an SEO Specialist or similar role. - In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. - Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar. - Proficiency in AI-assisted content creation tools. - Strong understanding of content marketing principles and strategies. - Excellent analytical skills and the ability to interpret data and metrics. - Familiarity with HTML, CSS, and website administration. - Strong communication and collaboration skills. - Ability to manage multiple projects and deadlines effectively. - Ability to look at a spreadsheet and see a narrative, not just a list. Preferred Qualifications: - Experience working in a marketing agency or similar environment. - Legal marketing experience, understanding the nuances of "Attorney Advertising" rules, high-intent legal keywords (e.g., "Car accident lawyer vs. Personal injury attorney"), and the high-stakes nature of the legal industry. - Google Analytics and Google Ads certifications. - Knowledge of other digital marketing channels such as PPC, social media, and email marketing. What We Offer: - Competitive salary. - Flexible working hours and fully remote work - we hire experts, so we don't have to micromanage them. You own the strategy. - A collaborative and supportive work environment. - Access to the latest marketing tools and technologies. Puna remote: Po Burimi: https://al.linkedin.com/jobs/view/search-marketing-seo-geo-strategist-at-webris-law-firm-marketing-agency-4345419131

Niveli: mid level