Senior Digital Marketing Manager

**About the Client** The **Senior Digital Marketing Manager** leads the strategic direction and execution of performance-driven digital marketing initiatives, shaping how B2B campaigns generate measurable pipeline and revenue. This role defines how data, platforms, and cross-functional alignment converge to create scalable demand generation engines within a high-performance outsourcing environment. **Responsibilities** - Lead paid digital marketing strategy across Google Ads, LinkedIn Ads, YouTube, and other relevant platforms - Develop campaign strategies aligned to business goals, including targeting, channel mix, and budget allocation - Oversee end-to-end demand generation campaigns from concept to execution - Drive continuous optimization through audience refinement, creative adjustments, and conversion improvements - Translate business objectives into pipeline-focused marketing strategies - Manage and mentor paid media specialists, ensuring alignment on performance and execution standards - Collaborate with content, creative, web, and SEO teams to align campaign delivery - Analyze campaign performance data to identify trends, risks, and growth opportunities - Establish reporting frameworks connecting marketing performance to revenue outcomes - Optimize use of platforms including Google Ads, LinkedIn Ads, HubSpot, and ABM tools - Strengthen relationships with platform partners to maximize campaign performance and innovation - Contribute to operational improvements and scalable marketing processes **Qualifications** - Bachelor's degree in Marketing, Business Administration, Communications, or related field - Master's degree or relevant certifications preferred - **5-8+ years of B2B digital marketing experience focused on paid media and performance marketing** - Proven expertise in **Google Ads (Search, Display, YouTube) and LinkedIn Ads** - Experience in **demand generation strategies tied to pipeline and revenue growth** - Demonstrated experience **managing or mentoring digital marketing teams** - Strong knowledge of campaign structure, targeting, optimization, and funnel metrics - Advanced analytical skills with the ability to translate data into actionable strategies - Experience using **HubSpot or similar CRM platforms for reporting and lifecycle management** - Ability to operate both strategically and hands-on in campaign execution - Strong communication skills for cross-functional leadership and alignment - Experience in B2B services, SaaS, or enterprise marketing environments - Familiarity with ABM strategies, intent data, and audience enrichment tools - Strong understanding of conversion optimization and website performance **Job Overview** Employment type: Full time Shift: Midshift Work setup: Work from home **Benefits** - Private Medical Insurance - Access to Sportmaster - Career growth opportunities - Global career exposure - Diverse and supportive work environment - Unlimited upskilling through Emapta Academy courses **Join the Top 1% Talent. A better career. A better life.** With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success. Be part of a team that showcases North Macedonia excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started. At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make. "We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire." Tim Vorbach, CEO **#EmaptaEra** Puna remote: Po Burimi: https://mk.linkedin.com/jobs/view/senior-digital-marketing-manager-at-emapta-global-4412635440

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