Senior Marketing Executive

**Marcus Evans** , founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance. Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc. We are looking for driven, enthusiastic and passionate professionals to join our Summits division and Marketing team as a Senior Marketing Executive with potential for personal growth and career opportunities. This is an in-person role located in our **Skopje** office. **Key Responsibilities** - Understanding the summit delegate target audience for each event in a diverse portfolio. - Develop and implement strategic marketing plans for events to ensure alignment with business goals. - Promoting our summits to potential attendees (delegates) by selecting data from our corporate database and generating interest through direct marketing campaigns, sent via various email campaign software platforms - Track, analyse, and report on the performance of email marketing campaigns, using insights to optimize future events. - Utilize digital marketing tools and platforms to enhance events promotion. - Collaborating with various internal stakeholders globally to ensure marketing KPIs per event are reached. - Close cooperation with global sales offices to convert leads into customers. - Day-to-day use of the corporate database through our CRM system. **Qualifications** - Excellent communications skills in English is essential for this role (verbal and written). - 3+ years of direct marketing experience in a corporate environment is essential. - Bachelor’s degree and experience in Business Administration or Marketing is preferable. - Familiarity with databases, email marketing tools, and CRM platforms (such as HubSpot) is a strong advantage. - Strong content creation skills and experience using various tools would be preferred. - Attention to detail, exceptional communication and writing skills. - Ability to multitask and manage time effectively. - Must be a collaborative team player with a strong drive to meet personal business targets. We are looking for someone who can take ownership, lead initiatives, and passionately champion their own projects. **Compensation & Benefits** - We offer a competitive remuneration package. You’ll be earning a base salary + monthly KPI related bonuses. - 21 annual leave days. - We are a dynamic and experienced international team. We’ll coach you so you can make an impact. - You’ll gain experience, you’ll learn how to identify the right industry partners to collaborate with and in that process build your own opportunities. *We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.* Burimi: https://mk.linkedin.com/jobs/view/senior-marketing-executive-at-marcus-evans-group-4361351857

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