Senior Media Manager

**Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.** As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products. *Your new Role* - Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube. - Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives. - Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools. - Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth. - Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders. - Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery. - Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts. - Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands. *Your Skills* - 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment. - Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage. - Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns. - Extensive experience in managing agency and media supplier relationships at a senior level. - Outstanding communication and presentation skills; fluency in English is essential. - Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable. - Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset. - High motivation, adaptability, and a commitment to challenging the status quo and driving innovation. *Our Offer* - Very competitive salary package - Once a unicorn, now a listed public company, be part of our success story! - Your work-life balance and working from home are part of our culture, so we offer you hybrid work option - We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training - More than 90 different nationalities make up a truly international and diverse working environment Join us, in building the best way to buy and sell cars! Apply by uploading your CV in English with a note of your salary expectations. Burimi: https://al.linkedin.com/jobs/view/senior-media-manager-at-auto1-group-4350176849

Niveli: senior