Digital Marketing & Local SEO Manager

**Job Title: Digital Marketing & Local SEO Manager** **Location: On-site, Rruga Gramoz Pashko, Tirana, Albania** **Working Hours: Monday to Friday** **Schedule: Part-Time or Full-Time (Flexible Schedule)** **Available Hours: 4 hours/day (within 15:00-23:00), or 8 hours/day, 15:00-23:00** We are seeking a results-oriented **Digital Marketing & Local SEO Manager** to drive our digital marketing efforts, strengthen our online presence, and generate qualified inbound leads for our home services business. The ideal candidate will have experience in local SEO, content marketing, Google Business Profile optimization, paid advertising, and social media management, with a strong understanding of how customers search for and engage with local service providers online. This role is responsible for increasing local search visibility, improving brand reputation, and supporting business growth through strategic digital marketing initiatives. **Key Responsibilities** **Website Management & SEO** - Manage, update, and optimize the company website to improve search engine rankings and user experience. - Develop and implement local SEO strategies to increase organic visibility and lead generation. - Create, publish, and maintain SEO-optimized service pages, landing pages, and website content. - Monitor website performance, indexing status, keyword rankings, and technical SEO health. - Implement strategies that improve visibility in AI-powered search engines and answer engines. **Content Marketing & Search Visibility** - Create high-quality content designed to improve organic search performance and customer engagement. - Write articles, blog posts, service descriptions, maintenance guides, and seasonal content related to plumbing, heating, and home services. - Structure content to maximize visibility in traditional search engines as well as AI-driven search platforms. - Research relevant keywords and content opportunities to support ongoing SEO initiatives. **Digital Advertising & Campaign Management** - Plan, execute, and optimize digital marketing campaigns throughout the year. - Develop seasonal marketing promotions and campaigns aligned with business objectives. - Create marketing materials, graphics, and promotional content for online channels. - Manage and optimize Google Ads campaigns and other paid advertising initiatives. - Track campaign performance and recommend improvements based on analytics and ROI. **Google Business Profile & Local SEO** - Manage and optimize the company's Google Business Profile. - Publish regular updates, service announcements, photos, and promotional posts. - Monitor and respond to customer reviews professionally and promptly. - Implement local SEO strategies to improve rankings within Google Maps and local search results. - Maintain consistent business information across online directories and listings. **Social Media Management** - Manage and grow the company's Instagram presence and other social media platforms as needed. - Create engaging content showcasing completed projects, customer success stories, seasonal services, maintenance tips, and company updates. - Design simple branded graphics and promotional materials. - Develop and maintain a consistent brand voice across all social channels. **Qualifications & Requirements** - Previous experience in digital marketing, preferably within home services, plumbing, HVAC, construction, or related industries. - Strong understanding of local SEO, Google Maps rankings, and lead generation strategies. - Experience managing Google Business Profiles and online reputation management. - Proven experience with Google Ads and paid search campaigns. - Ability to create engaging written content and simple marketing graphics. - Knowledge of website management platforms and SEO best practices. - Familiarity with AI-powered search platforms and emerging search optimization techniques. - Strong analytical skills with the ability to track performance metrics and generate actionable insights. - Excellent communication and organizational skills. **Success Metrics** The successful candidate will help achieve the following objectives: - Increase local search visibility and rankings. - Generate consistent inbound service leads. - Improve website traffic and organic search performance. - Strengthen the company's online reputation and customer engagement. - Enhance overall brand awareness and digital presence. **Candidate Submission Requirements** Please provide examples of: - Websites you have managed or optimized. - SEO campaigns and measurable ranking improvements. - Digital marketing campaigns you have executed. - Google Ads campaigns and lead generation results. - Social media accounts or content portfolios you have managed. **How to Apply:** Send your CV and the required materials in English to hr@talentbridge.al with the subject line: “ **Digital Marketing & Local SEO Manager** ” Burimi: https://al.linkedin.com/jobs/view/digital-marketing-local-seo-manager-at-talentbridge-albania-4428269008

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