PR Specialist

PR Specialist - Job description  **Submission:** If you are interested in the role, please submit your resume and relevant materials to: contact+apply@digimentumpr.com **Details:** **Role:** PR Expert (Earned Media + Press Releases) – Full-Time Contract/ Part time 📍 Fully remote 💼 Full-time (40 hrs/wk), structured as monthly contract OR Part time 💰 1000-2200 Euro/month 🌍 Native or working fluency in **English** **About the Role** We're now looking for a **PR specialist** who have 3+ years of earned and paid media experience, as well as newswire services. You will be helping build our agency from the ground up—PR strategy, editorial content, pitching journalists, quantifying impacts, to customer satisfaction. It's a remote job, and we are open to full time and part time workers. **About US** Based in Hong Kong, DigimentumPR is a growing PR agency that helps brands get more visibility and reach new customers.  In the past 10 years, the team has worked with 500+ e-commerce and tech brands like Anker, Ecoflow, Alibaba, Momcozy, Trip.com, DHgate, and TCL to connect them with media partners and international markets. PR is our new service offering and is growing in 2026.  **You'll:** 🔹 Evaluate brand value props + map target outlets/journalists (all tiers, global) 🔹 Develop pitch angles + draft journalist-ready stories + article releases 🔹 Pitch journalists directly + own end-to-end earned media execution 🔹 Coordinate press release distribution (PR Newswire, GlobeNewswire, etc.) with regional targeting 🔹 Work toward monthly placement + visibility goals + deliver clear performance reports 🔹 Help shape our internal PR workflows as we scale 🔹 Create and design media kits, graphics for article content **You have:** ✅ 5+ years in earned media PR + press releases (agency or in-house) ✅ Proven placements across media tiers — from niche blogs to *Forbes, TechCrunch, CNN, NYT* , etc. (share live links) ✅ Existing relationships with journalists in: consumer electronics, pets, lifestyle, home, cosmetics, fashion, baby care, sports etc. ✅ Experience selecting + using press release wires by region (US, EU, APAC, etc.) ✅ Crisis comms experience — able to navigate negative press or brand sensitivities ✅ Able to working autonomously, building process from scratch ✅ Experience in using Qwoted, HARO, Featured etc. **Good to have:** ⬆️ Analytics fluency — comfortable with tools like Meltwater, Cision, Google Analytics, or CoverageBook ⬆️ Content collaboration skills — can brief designers, video editors, or copywriters to support pitches  ⬆️ SEO and GEO awareness — understand how earned media impacts search visibility + backlinks, and how  ⬆️ Budget management experience — have managed paid media budgets or vendor spend ⬆️ Experience with web design. **Preferred Tools & Tech stack** - Notion - Airtable - AI tools (eg.) - Gen AI - LLM AI - Gsuite (G sheets, G docs) - Canva / Figma - Similarweb - Cision / Meltwater etc. - GlobeNewswire - Ahrefs, SEMrush, Moz Burimi: https://al.linkedin.com/jobs/view/pr-specialist-at-digimentumpr-4420579127

Niveli: senior