User Acquisitions Manager

B2Tech is looking for a **User Acquisitions Manager** to lead and optimize online media campaigns across Google Ads, Meta, DSPs, and ad networks. This is a strong opportunity for a data-driven marketing professional to own user acquisition performance, improve ROI, and help shape campaign strategy in a fast-moving gaming environment. You will plan, launch, analyze, and continuously improve multi-platform performance campaigns, working closely with creative and internal teams to drive measurable growth. The role is suited to someone who combines hands-on campaign management, analytical thinking, and strong commercial awareness. **YOUR IMPACT** - Plan, execute, and optimize online media campaigns to achieve user acquisition and performance targets. - Manage multi-platform performance campaigns to ensure efficiency and maximum ROI. - Collaborate with creative teams to develop high-performing, audience-focused ad creatives that drive conversions. - Monitor key performance metrics such as Conversions, CPA, and ROAS, and continuously optimize campaigns based on insights. - Stay up to date with industry trends to keep B2Tech competitive and innovative. - Build and improve retargeting and lookalike audience strategies to enhance acquisition performance. - Use campaign data to produce actionable insights and support better decision-making. - Contribute to budget efficiency and help maximize return on advertising spend. **Our Requirements** - Minimum 3 years of experience in user acquisition or digital marketing, preferably in the sports betting or casino industry. - Strong experience managing campaigns across Google Ads, Meta, and similar performance channels. - Strong analytical skills with experience using Google Analytics, Looker, Google Ads, and Meta Ads Manager. - Ability to interpret campaign data and turn insights into optimization actions. - Experience with keyword research, A/B testing, and audience targeting. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Strong communication skills in English, both written and verbal, at a minimum B2 level. - Strong interest in the sports betting and casino industry. - Comfortable working with budgets and performance KPIs. **NICE TO HAVE** - Experience with programmatic advertising, DSPs, and ad network platforms. - Proven experience managing large advertising budgets. - Experience with advanced retargeting strategies and campaign automation. - Exposure to sports betting, casino, or other regulated digital entertainment markets. - Additional analytical or reporting experience across weekly, monthly, and quarterly performance reporting. **WHAT WE OFFER:** - Periodic Discretionary Performance Bonus 💷 - Annual Salary Review 💵 - 22 Days of Paid Leave 📢 - Hybrid Model 🏠 - Medical Insurance coverage ❤‍🩹 - Lunch Credit 🍴 - Provident Fund 💰 - Subsidized Gym Subscription 🏋 - Weekly Football and Volleyball Activities - Travel Commute Allowance 🚗 - Weekly Happy Hour 🤠 - Exciting Career Paths 🎯 - Personalized Learning and Development Programs 📖 - Birthday Leave! 😎 - Variety of Employee Perks 🎫 Burimi: https://al.linkedin.com/jobs/view/user-acquisitions-manager-at-b2tech-4404110099

Niveli: senior